If I explain that very quickly, we come from true OEM manufacturing and we have been listening to the customer to see how we can make the right product for the customer in the right location? That has been the key. So the story is that Instorescreen is created to be a supplier that works outside in, instead of inside out. Is that kind of why you went on it the way you did? One of the things that has struck me about what you do versu and what's historically happened in retail digital signage is, I would say the different waves of signage and retail have involved putting conventional flat panel displays all over stores, which was then followed by doing video walls instead hiving them all together, and the third wave seems to be now that the technology is there to try to put displays right in the aisles, right where consumers are making decisions, as opposed to just being part of the overall look and feel of a store. Henrik Andersson: We are privately owned. We have three manufacturing sites in China and yeah, that's what we are doing today.Īnd is it privately held or are you publicly traded? So our headquarters is in Hong Kong, and I'm very close to Danish. It's a curious set up in that you're based in Florida, but you're Danish, I believe, and a lot of the company is over in Hong Kong, is that right? We are 20 years old and today, an exclusive partner of Lenovo.
Henrik Andersson: Yeah, So Instorescreen is a manufacturer of hardware, mostly monitors and technology for digital signage. We've spoken a few times in the past, but for those who are not familiar with Instorescreen, can you run through what your company does? What are you all about? Subscribe to this podcast: iTunes * Google Play * RSS I had a good chat with Henrik Andersson, the CEO of Instorescreen. The Hong Kong-based company has a solution that actually meets the scaled needs of retailers and brands, so that you can do things like drive as many as 96 ribbon displays - with different content to each - off a single Lenovo PC. There has to be a whole system behind it, and that's where Instorescreen comes in. But putting screens right in the aisles has been a challenge for a few reasons - the main one being how conventional screens would eat up shelf space.ĭisplay manufacturing has advanced to a level now that it's possible to put strips of high resolution LCDs right on the shelf edge without getting in the way - introducing color, motion and the possibility for things like dynamic pricing.īut the solution is not just the display. Getting digital signage into stores, with screens doing messaging when people are in a shopping mindset, has always been a big business driver. Retail experts have long spoke about the so-called zero moment of truth - that time in bricks and mortar stores when shoppers are in the aisles and making the decision about which product they're going to pull off the shelf and put in their basket. The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT